Intercultural Branding | Wilddesign | Fissler
A well-known cookware brand in the EU, Fissler’s China subsidiary faced the challenge pleasing Chinese customers without losing their German brand identity. Being a mid to high segment brand in Germany and Europe, Fissler’s price levels in China were higher and therefore graded as luxury goods. Fissler China’s products were purchased as lifestyle products, and therefore needed to be branded accordingly.
Role: graphics, packaging